What Is Trainual Worth?


September 04, 2018

We were pretty intentional about picking the prices for our packages at Trainual because we’re looking for a particular type of customer.

Our plans start at $99/month for 25 users and scale from there in buckets of 25 users for either Pro or Premium to fit whatever stage your business is at today and beyond.

But, we often get questions about our plan philosophies and prices. So maybe this post will help shed some light on our thought process and how our customers value the system.

Why don’t we have a free plan?

Simple. There are plenty of free options available to do the work of documenting your processes. Before Trainual, we used Google Docs, Evernote, Google Sites, Microsoft Word and Pages. Those are great places to start.

So what are you paying for?

The right customer for Trainual doesn’t just want to document. They want to organize, train, track, and test.

With other systems, you might create sets of folders to organize your content. With Trainual, you tag each individual policy or process with a role or department in your company, so you can instantly see who needs to know what.

With other systems, training might simply be sharing a folder of files with your new hire. In Trainual, you’re inviting users to a sequence of step-by-step material, improving their onboarding experience.

With other systems, training is one-way. In Trainual, you have the full transparency to know which people have signed off on which policies and processes, and even the ability to create simple tests to check knowledge.

Sure, you can use a free system. But our customers see the value in these upgrades.

Why don’t we charge per user?

If we charged per user, you might try to hack the model by sharing logins. That defeats the benefit of Trainual; individual accountability. So, we use tiered pricing that is appropriate for organizations of different sizes.

Why is it a subscription cost?

Your systems and processes are a living, breathing thing within your business. So, training isn’t a one-time occurrence, but a consistent pulse of being able to access material when it’s needed, and update material when it changes. A subscription fee most closely matches the utility of the product.

Why is it month to month?

You can pay annually, but we’ll never force you to. Investors and financial analysts want to see long term contracts to measure the stability of a business. But we measure this through engagement. If you aren’t constantly using the product, you have every right to put us on hold, or cancel.

Is the cost worth it?

That’s up to you to decide. If we try to convince you it’s worth it, and it genuinely isn’t for your particular situation, you might be upset with us later. But for customers that sign up and use the product, the cost is insignificant compared to the value it provides.

Think of any cost in your business as an investment. If you didn’t expect the value you receive from something to be greater than the cash you spend on it, why buy? Great question.

If you ever hire someone new, how long does it take you to get them up to speed at full productivity? Using Trainual could shave hours off of that timeline. Planning to sell your business or pass it down to a successor? How much smoother would the transition go with a well documented manual of your systems and processes? How much higher of a valuation might you be able to command?

Check out our ROI calculator to estimate some actual cost and time savings as you consider these questions.

The act of documenting processes means reviewing step by step sequences. With a collaborative group effort, you might eliminate certain processes and upgrade others, so that everyone is operating at maximum efficiency. What is that worth?

Many say, “This is crazy valuable…why not charge more?”

If you want to pay more, there are plenty of enterprise options out there. We’re not them.

We think that every company should have an instruction manual. Clear processes lead to happier employees, more profitable businesses, and more satisfied customers.

Still can’t justify the investment?

That’s completely fine! We hope you’ll continue to follow our content, download our free resources, and engage with us on social media. As we evolve and your business evolves, maybe the cost benefit matrix will line up for us later on.

Become a better business leader in 5 minutes a week

Get all the news small business leaders need to know - straight to your inbox.

Related Stories

Ready to give Trainual a shot?

Give Trainual a spin before committing.

Try for free Already a user? Sign in