Social Media Policy Template

Social Media Policy Template

This template provides a basic structure for your social media policy. And it works as a starting point for building your company’s policy. We highly suggest adding, changing, or rearranging content to make it your own!

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Purpose

Social media has become a staple of our lives. And for a lot of us – including our business – it’s ingrained in our daily routine.

But as an employee of [company name], your social media use can have positive or negative effects on who we are and what we do. So, here, we’ll focus on social media from 2 perspectives:

  • Your personal use of social media at work
  • Your representation of our company on social media
Next : Scope >

Scope

This policy applies to all employees (including full-time, part-time, freelancers, contractors) with personal social media accounts or a hand in our company’s social media strategy.

Next : What is social media? >

What is social media?

Like the rest of the internet, we define social media as online communities where users can view and share content with other users. This includes Twitter, Facebook, Instagram, YouTube, Reddit, and more.

Next : Our social media policy >

Our social media policy

We [allow] all employees to use social media. But we have a few expectations for how your personal and our business accounts should be used.

Next : Using personal social media >

Using personal social media

As we mentioned, social media is a big part of life for many people. So, we get it if you want to check your Twitter feed or post a cool success on your LinkedIn account – or even a picture of your team at yesterday’s happy hour. We’re okay with that… to a point.

So, here’s the expectation: your primary focus should be on your daily work tasks and projects. Meaning, be aware of your time and how it is spent.

We expect you to use social media responsibly and only spend a few minutes of your workday on it. AKA type fast!

Please be judicious about what you post so you can represent us well – even when you’re not at work. Because you are employed by us, everything you post online (even to your personal accounts) can easily be associated with our company.

Next : Using the company’s social media >

Using the company’s social media

If your job functions require you to use social media, your manager will share the specific guidelines you will need to know for your role. *Like!*

But as a company, we expect that you will always:

  • Be careful and thoughtful about what you post on social media
  • Avoid posting anything that could be perceived as derogatory, offensive, or as harassment
  • Avoid posting confidential company information and intellectual property
  • Correct wrong, misleading or confusing information as quickly as possible
Next : Misusing social media >

Misusing social media

The following may trigger disciplinary action:

  • Ignoring your job responsibilities to be on social media during work hours
  • Sharing protected information on personal or company accounts
  • Making offensive comments or content on any platform – even from a personal account

If you are found doing any of these things, we will apply our [disciplinary action process] to resolve the issue.

Next : Questions? Comments? Concerns? >

Questions? Comments? Concerns?

Have a question about this policy? Reach out to [HR contact].

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