CEO Chris Ronzio discusses the importance of customer engagement.
What is the purpose of marketing, if not to generate leads?
I mean, of course, brand awareness and customer engagement are important, but the goal of those two activities is ultimately to drive sales leads.
They might not be seeking to do it straight away, but in the long term, we’re all hoping that those potential customers that are ‘aware of our brand’ are going to turn into leads at some point….
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