In this episode, Jaleh Rezaei, Co-founder and CEO of Mutiny, tells her process for customizing your website to speak to all different customers and to maximize your sales. We also go through how they’ve used experimentation through their growth hacks to really grow the company, and how they operationalize their goals with their weekly and quarterly meeting cadence. You’ll get a lot out of this episode and hopefully, you start to experiment and personalize.
Mutiny is a YC-backed company focused on helping SaaS companies personalize their website for each visitor. Prior to Mutiny, Jaleh was employee 12 and head of marketing and business development at Gusto and grew the company from 500 to 50,000 customers over 4 years. She was the Director of Product Marketing at VMware prior to Gusto.