In this episode, I chat about the Process of Building a Brand Remotely with Erin Blaskie. Erin gives tactical advice for things that you can be doing now with few resources to build your brand at your company. She’s got great hacks for how to repurpose content across different channels and tells you exactly where to focus to build your company brand. Then we got into a conversation about personal brands and how you can leverage the time you might have instead of commuting to get yourself out there in the world.
Erin leads the marketing team at Fellow.app – a productivity tool for managers to help facilitate better one-on-one meetings and team meetings. In the fifteen years since starting her first online business, Erin has helped so many businesses come online, establish their web presence and create community. She’s an expert in leveraging the power of the Internet to create culture and inspire change. Erin has worked with companies such as Disney, Post, Kraft, Travelocity, Microsoft Canada, Ford Canada, PepsiCo., 3M, and more.