In this episode, we’re talking with Gino Wickman all about the Entrepreneurial Leap — the topic and the name of his latest book. Since the age of 21, Gino has had an obsession with learning what it takes to make an entrepreneur thrive. So Gino set out to help other entrepreneurs and leaders get what they want from their businesses. Based on years of his experience, he created the entrepreneurial operating system, which you may have heard of as EOS. It’s a practical method for helping companies achieve greatness. He’s the author of the award-winning book Traction, as well as Get a Grip, Rocket Fuel, How to Be a Great Boss, and What the Heck is EOS.
Gino is now devoting his time and energy toward helping entrepreneurs in the making get a huge jumpstart on how to be an entrepreneur and how to take that leap. What I loved about the episode is that whether or not you read the book, he breaks down the attributes of an entrepreneur. This is an episode you want to share with friends, with family, with children, with anyone thinking about whether this is the path for them. We spend so much time talking about practical tips for scaling a business. So this one takes us back to starting a business and deciding is this the journey I want to go on? And what kind of business do I want to build? When I was consulting, I always used to work with companies to map out the context for what they were trying to build before we created the plan to do it. And this episode will get you started on that path, creating your own context for your business.